Trinityenews
14 décembre 2005
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The English way
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Sales / Marketing...A group of French stunners promote cheese Cheese girl calendar 2006, Vim, Right Guard Xtreme, Arla Foods,Proctor & Gamble, E’SPA
Sexy isn’t a word usually associated with cheese. But thanks to 12 saucy mademoiselles, it may soon be. In a bid to transform people’s perceptions of their country’s famous export, a group of French stunners have posed for the Calendrier des From’Girls - Cheese Girls Calendar to us Brits.
Vim scouring powder has lined up Norwich-based advertising agency The Works to handle its national advertising campaign for the relaunch of the famous UK cleaning brand. The campaign, which will stretch across all aspects of media, is to promote the cleaning product’s market come-back after a seven-year absence. The media planning and buying will be handled by Coach House Media of Leighton Buzzard.
Right Guard Xtreme is launching its largest on-pack promotion, offering consumers the chance to go kite surfing in Brazil or mountain biking on a live volcano in Costa Rica. The promotion for the deodorant brand, created by Triangle, is aiming to target the male 16-24 audience with adventures that centre around an earth, wind, fire and water theme. Consumers will be offered the chance to win the ’Xtreme’ holidays by checking to see if there is a winning message on special promotional wraps on the cans.
Arla Foods has launched a review of creative duties on its range of dairy products, which includes the Anchor, Lurpak and Cravendale brands. The Danish dairy co-operative has approached five agencies to pitch for its combined accounts in a winner-takes-all review estimated to be worth up to £25m. The pitch is part of an ongoing strategic communications review at the UK arm of the dairy company. Clemmow Hornby Inge, the incumbent on the Anchor account, and DDB London, which holds both the Lurpak and Cravendale accounts, have been invited to defend their respective portions of the business and pitch for the wider business.
Proctor & Gamble Co. is getting into the digital music downloading business through a deal that integrates PassAlong Networks’ technology into its "Home Made Simple" Web site. For an undisclosed sum, Proctor & Gamble has integrated Franklin-based PassAlong’s p2pRevolution platform into a digital music download site, Julie’s Jukebox. The feature is part of the Cincinnati-based company’s "Home Made Simple" Web site, an informational site and monthly newsletter that highlights P&G’s products such as Febreze, Cascade and Mr. Clean.
E’SPA, the beauty brand, has appointed Chaos Design to devise the launch marketing for a Christmas collection of spa products. The designs include a catalogue and promotional packaging.
